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Say hello: alex@problemkit.co
Every great product solves a great problem... But where do great problems come from?
You can find the answer to that, alongside inspiration from founders of all shapes and sizes, right here on ProblemKit.

Subscribe to Patterns
Patterns trains you to spot the kinds of problems that lead to successful startups, right from your inbox.
Subscribers get:
- In-depth founder interviews, exploring their success stories from an angle you won't find anywhere else.
- What makes a problem investable? Find out with exclusive investor perspectives.
- New research by ProblemKit, yielding tips & tools you can use to find better problems.

Start your next adventure with the 'Great Problems' Logbook
A concise, 16-page guide to ProblemKit's proprietary Problem Mining protocol for discovering a great problem hidden in your own life or work + 64 pages of 80gsm dotted ivory work paper for executing your project.

About Alex Revill, Founder of ProblemKit
A 3-bullet bio:
- I studied Neuroscience because I wanted to unlock the mystery of consciousness. Spoiler: I didn’t, but I learned a lot about how brains think.
- I spent six years as an ‘intrapreneur’ at GSK, a £70Bn pharmaceutical company. I helped kick off new digital health ventures, helped scientists and engineers find and solve great problems, and wrote digital strategy memos for the CDTO and CEO.
- Now I'm an entrepreneur—in the wild. Alongside ProblemKit, I'm usually experimenting with a new idea (past attempts include a fertility startup, a fungal root inoculant and, curiously, a sweatband brand 🥵).
After working with hundreds of talented scientists, engineers and startup founders, I noticed that world-class innovators have an uncanny ability to pick better problems—I've made it my mission to share how they do it.