Serial founders don't wait for lightning to strike ⚡️

They find better problems to solve. Learn how through exclusive case studies, interviews, and origin-story breakdowns.

"The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself.”—Paul Graham

WHAT FOUNDERS ARE SAYING

Lauren Romanish // Founder, Apo

ProblemKit is one of the rare platforms that treats problem discovery as a craft—something to be practised, sharpened, and deeply understood. Refreshingly non-fluffy, I highly recommend ProblemKit for early-stage founders, curious builders, or anyone looking to level up how they spot great ideas.

Dario Crosier // Founder, Hedon Club

A systematic breakdown of how to spot good problems with unique first hand interviews and insights.

Dr Will Hicks // CSO, Air Aware Labs

ProblemKit is a great resource for sparking fresh thinking and seeing problems from new angles, all without the fluff. Highly recommend for curious minds—and especially those starting a business!

Jake Tennet // Co-Founder, BlueSide

Patterns' interviews makes the journey of discovering a problem feel relatable and real. The storytelling is captivating with no fluff, a must read for founders.

Dom Waldock // Founder, Performant Solutions

Patterns has a wide range of insightful interviews with current founders. It's consistent and illuminating, keeping my thinking fresh as I continue to grow my business.

Tom King // CEO, ThinkDivergent

Alex has an exceptional ability to cut right to the heart of the problem, filter out the noise and deliver concise, value-dense insights.

Kinshuk Kocher // Investments & Special Projects, Cedars-Sinai Technology Ventures

ProblemKit is useful & engaging! And, I say that having built and sold a business. It makes one think in first principles, which is something that not everyone is used to.

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