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Serial founders don't wait for lightning to strike ⚡️

They find better problems to solve. Learn how through exclusive case studies, interviews, and origin-story breakdowns.

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ProblemKit
"The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself.”—Paul Graham

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The deep problem discovery programme for meaningful venture-building.

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WHAT FOUNDERS ARE SAYING

Lauren Romanish // Founder, Apo

ProblemKit is one of the rare platforms that treats problem discovery as a craft—something to be practised, sharpened, and deeply understood. Refreshingly non-fluffy, I highly recommend ProblemKit for early-stage founders, curious builders, or anyone looking to level up how they spot great ideas.

Dario Crosier // Founder, Hedon Club

A systematic breakdown of how to spot good problems with unique first hand interviews and insights.

Dr Will Hicks // CSO, Air Aware Labs

ProblemKit is a great resource for sparking fresh thinking and seeing problems from new angles, all without the fluff. Highly recommend for curious minds—and especially those starting a business!

Jake Tennet // Co-Founder, BlueSide

Patterns' interviews makes the journey of discovering a problem feel relatable and real. The storytelling is captivating with no fluff, a must read for founders.

Dom Waldock // Founder, Performant Solutions

Patterns has a wide range of insightful interviews with current founders. It's consistent and illuminating, keeping my thinking fresh as I continue to grow my business.

Tom King // CEO, ThinkDivergent

Alex has an exceptional ability to cut right to the heart of the problem, filter out the noise and deliver concise, value-dense insights.

Kinshuk Kocher // Investments & Special Projects, Cedars-Sinai Technology Ventures

ProblemKit is useful & engaging! And, I say that having built and sold a business. It makes one think in first principles, which is something that not everyone is used to.

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