The madman from Crocs did it TWICE! How a cup for truckers was resurrected for office queens

If last week's post left you wondering: were Crocs just lucky? This one's for you.

And remember... Forward this to a friend who builds things!

Better still, register your interest for the 'No Ideas' Incubator. Places will be limited. More details coming soon.

Thanks for reading!

As always, wishing you better problems.

And if you have any feedback, I'd love to hear it! 🙏 Simply reply to this email.

Alex

Want me all to yourself?

I recently gave my talk, "Eight Seductive Distractions from Solving a Great Problem", at the African Blockchain Championship. It was a lot of fun and a fantastic initiative.

If you're hosting an event or running a programme for people who build things—and you want to ensure everyone embarks with a great problem to solve—reach out!