Alex Revill

The madman from Crocs did it TWICE! How a cup for truckers was resurrected for office queens

If last week's post left you wondering: were Crocs just lucky? This one's for you. And remember... Forward this to a friend who builds things! Better

The ironic class arc of Crocs—and what we can learn from it (infographic series)

Hello, people who make things! Some updates: (1) This series has been blessed with its own name: Patterns. My singular goal with Patterns is to train you, whether you like

Solving a wardrobe gap for Steven Bartlett, Ant & Dec, Romesh Ranganathan... WITHOUT a fashion degree (Julian Osborne, Batch LDN)

Be a shark in an espresso cup (Adrian Wright, Shades of Coffee)

🚀 Launching The Logbook

A dyslexia test costs HOW MUCH!? (Jamie Wace, Talamo)

Get PAID to spot great ideas with Negative-Cost Market Research (NCMR)

These engineers are eyeing up a new gold mine... INSIDE your smartphone (Alice Chave, Incador)

$13.8Bn milk; is 'scratch your own itch' actually bad advice?