
Lauren Romanish // Founder, Apo
ProblemKit is one of the rare platforms that treats problem discovery as a craft—something to be practised, sharpened, and deeply understood. Refreshingly non-fluffy, I highly recommend ProblemKit for early-stage founders, curious builders, or anyone looking to level up how they spot great ideas.

Dario Crosier // Founder, Hedon Club
A systematic breakdown of how to spot good problems with unique first hand interviews and insights.

Dr Will Hicks // CSO, Air Aware Labs
ProblemKit is a great resource for sparking fresh thinking and seeing problems from new angles, all without the fluff. Highly recommend for curious minds—and especially those starting a business!

Jake Tennet // Co-Founder, BlueSide
Patterns' interviews makes the journey of discovering a problem feel relatable and real. The storytelling is captivating with no fluff, a must read for founders.

Dom Waldock // Founder, Performant Solutions
Patterns has a wide range of insightful interviews with current founders. It's consistent and illuminating, keeping my thinking fresh as I continue to grow my business.

Tom King // CEO, ThinkDivergent
Alex has an exceptional ability to cut right to the heart of the problem, filter out the noise and deliver concise, value-dense insights.